One of the most difficult challenges when discussing communications — especially visuals — is avoiding using the phrase "I like." By avoiding using this phrase, you can train yourself to better identify how a communication might be serving the message and audience. If you stop “liking” your communications, they will get better.
We are pleased to announce our work for Merino Downs, a real estate development in Twizel, New Zealand, was awarded a Silver Award in the Graphis Advertising Annual 2019. Thanks goes to photographer Tadd Myers for excellent images and Merino Downs founder, Chris White for his work to communicate the appeal of this remote and beautiful part of the world where the way-of-life is uniquely outdoorsy.
Client: Merino Downs
Placement: Kia Ora in flight magazine and strategic placements at investor meetings
Creative Direction: Jessica Gavit
Photographer: Tadd Myers
Copywriter: Jessica Gavit + Chris White
Layout & Production: Jessica Gavit
The strongest use of the word “design” is to describe a process of decision making to reach a desired goal – design as a verb. Often “design” is used to describe the result (a logo, piece of clothing, blueprint, etc.) instead of the process responsible for the result. Some attribute this type of linguistic shorthand to laziness. Whatever the motivation, confounding the result with the process does a disservice a key part of achieving any goal – the problem solving process.