Your Name
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First Name
Last Name
Email
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What is the name of the brand?
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Are you interested in help naming the brand?
Are you interested in making changes to your website?
What social media channels does the brand currently occupy or plan to occupy in the future?
Please include the channel the accounts name or a link to the account.
As briefly as possible, describe what the brand does.
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What is unique about the brand?
Select words that describe the brand's personality:
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Pretend like your brand is a person and choose words that describe the ideal personality of your brand.
Are there any additional words you would use to describe the brand's personality?
Describe the brand’s primary audience (ie: customer’s age, education level, employment type, etc.)...
Describe the brand’s secondary audience (ex: shareholders, employees, investors, etc.)...
What other brands does your audience engage with?
These can be related brands that your customers also use. For example, a fast food brand might consider McDonald's a competitor but they may consider Coca-Cola a brand their audience engages with.
What brands do you consider your direct competition?
What strengths does the brand have?
What weaknesses does the brand have?
Are you interested in working with a strategist to identify strengths and weaknesses of your brand?
How did the brand get it's name? What does the name mean?
What commitment(s) does the brand make to its customers?
Why should customers believe the brand will deliver on its commitment(s)?
What commitment(s) does the brand make to its shareholders/employees?
Why should the shareholders/employees believe the brand will deliver on its commitment(s)?
Is there anything else you want to share?
If you would like to share images, please send them to jessica@gavitdesign.com and leave a note here to let me know you sent some visual references.