How AI is Revolutionizing Corporate Branding? The bots and the designers may not agree…
Is it time for a new logo?
Are you wondering if it is time to redesign your brand’s logo and corresponding identity system? Take a look at some of the reasons Gavit Design was called for identity redesign.
The Numbers in 2021
Sending 1200+ emails and accepting 480+ calendar invites, Gavit Design spent the days of 2021 collaborating with 17 clients (and countless vendors). Together, we made…
Communication During Self-Discovery
Feeling like you don’t know what to say, wear, or do? It is the fall of 2021 and we have all gone through some self-discovery over the last year or so whether we were looking for it or not. The world has been turned upside down and none of us are immune this rapid change.
Color Theory Basics
When it comes to colors, there are a lot of options. It is suggested there are at least 18 decillion (18,000,000,000,000,000,000,000000,000,000,000) colors in the world. With so many options, it can be hard to know where to start when defining a color palette. Here are some schemes that you can use to start to define the right palette for your project using the color wheel as a guide.
Awarded Silver in Indigo Awards 2020
We are pleased to announce our logo work with WOMAN Nashville, an anonymous collective of change-makers working to secure more for women in the country music industry, was awarded a Silver in the Indigo Awards 2020 in the category. Special thanks goes to strategist Staci Kirpach for excellent strategic direction.
Client: WOMAN Nashville
Designer: Jessica Gavit
Strategist: Staci Kirpach
Interested in creating award winning work for your brand? Reach out and tell us about your project.
Don’t “Like” Your Communications
One of the most difficult challenges when discussing communications — especially visuals — is avoiding using the phrase "I like." By avoiding using this phrase, you can train yourself to better identify how a communication might be serving the message and audience. If you stop “liking” your communications, they will get better.
Awarded Silver in Graphis Advertising Annual 2019
We are pleased to announce our work for Merino Downs, a real estate development in Twizel, New Zealand, was awarded a Silver Award in the Graphis Advertising Annual 2019. Thanks goes to photographer Tadd Myers for excellent images and Merino Downs founder, Chris White for his work to communicate the appeal of this remote and beautiful part of the world where the way-of-life is uniquely outdoorsy.
Client: Merino Downs
Placement: Kia Ora in flight magazine and strategic placements at investor meetings
Creative Direction: Jessica Gavit
Photographer: Tadd Myers
Copywriter: Jessica Gavit + Chris White
Layout & Production: Jessica Gavit
Design is a Verb
The strongest use of the word “design” is to describe a process of decision making to reach a desired goal – design as a verb. Often “design” is used to describe the result (a logo, piece of clothing, blueprint, etc.) instead of the process responsible for the result. Some attribute this type of linguistic shorthand to laziness. Whatever the motivation, confounding the result with the process does a disservice a key part of achieving any goal – the problem solving process.